Children in war. Our response.

This is a shout out to the 2008 Canadian Red Cross campaign on child soldiers.

The use of children in war is not new, nor is it news (sadly).

The many efforts of UNICEF, the anti-land mine campaigns, and other NGOs to promote awareness about this issue have been ongoing for years. This campaign advertisement, however, is an interesting way to get the message across with the "headline" developed by highlighting the relevant words in the text.

I like the use of white space. I love to see advertisements that draw the reader into the full text. I love development awareness campaigns that don't need to rely on catastrophic pictures. I like that the 7 second message is simple, and engaging:

Even Wars Have Limits. You Can Help.