$50 billion. Seems like a big number. But then I got thinking. What does the US spend on military expenditures? How does this compare? Is it still big?
Then I got the idea that it would be interesting to compare the ratio of military expenditure to ODA expenditures for several developed nations. Those of us with an interest in foreign aid always refer to the goal of developed nations to allocate 0.7% of GDP to aid programs. There are currently only four countries on the planet exceeding that goal: Sweden, Luxembourg, Norway, Denmark, and the Netherlands. Although this paltry number of generous nations is somewhat disappointing, I suspected that it is even more disappointing when we look at what governments of developed nations spend on other things.
I had never seen a detailed comparison of ODA to military expenditures, (although I do like this blog post) so I set about to make one. I will be the first to admit that I’m relying on Wikipedia and the Organization for Economic Cooperation and Development (OECD) for data, and I’m comparing 2009 ODA figures with 2010 military expenditures and then creating a per capita ODA ratio based upon various census data from between 2008 and 2010. However, even if the data could be more dutifully double checked, the trends are pretty clear, as summarized in the following table:
I like the concept of foreign aid per capita. This ratio, of course, does not include any private donations to international development causes, but the ratio does offer an indicator of how governments place different emphasis on their citizen's relative ability to give internationally.
Japan’s low Official Development Assistance is (sadly) matched by low individual private giving in that country. Ironically, Norway’s remarkable government contribution per capita is also matched by low individual private giving…although Scandinavian fundraisers I know indicate that citizens in the Nordic countries KNOW that their tax revenue is already supporting development projects and that reduces their propensity to give. Canadian per capita official support is in the middle of the field, although lower than our peers France, Germany, Australia and the UK--most of whom have significantly higher ODA figures in absolute terms.
How is this information relevant on a social marketing blog? On the surface it is not…it is simply information on a subject that I find interesting. However, participation in a global world forces each of us to consider the relative importance of charity (aid), trade, travel and immigration and other financial and human transfers.
How is this information relevant on a social marketing blog? On the surface it is not…it is simply information on a subject that I find interesting. However, participation in a global world forces each of us to consider the relative importance of charity (aid), trade, travel and immigration and other financial and human transfers.
In the spirit that a healthy society relies to a degree on the wealthy to help the less fortunate, our propensity to give is an indicator of our global citizenship, just as our propensity to donate to a local charity is an indicator of our engagement in our own community.

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